![]() ![]() Apparently, licking Tina Fey was the one accident he couldn’t survive.)īut alas, Haysbert takes a back seat in this ad - his calm demeanor and deep baritone voice all but silent amid the chittering of hired dingbats. (I feel so relieved about the apparent demise of Mayhem. ![]() Well, it brings back Dennis Haysbert, the familiar (and usually likable) face of Allstate. What Allstate’s “safe drivers save 40 percent” ad does right Getting people’s attention does no good if all they want to do afterward is kick your obnoxious ass. I am tired of saying this, but there is more to advertising than getting people’s attention. I have to ask, Allstate and media agency Starcom, because all I hear when this commercial comes on is: “It is, that’s safe drivers save 40 percent.”Īnd yes, ladies and gentlemen, it’s every bit as obnoxious as it sounds.īelow: Allstate’s 30-second ear-ritant, titled “Burger Joint.”ĭid you just say safe drivers save 40 percent? From the counter man to a cook, back to the counter and to a second cook, then out to a couple of diners who add their own flourishes at the speed of hyper-stupid. This sets off a ricochet of idiocy as now everyone in the ad begins babbling about how safe drivers save 40 percent. Then, breathlessly, “ Safe drivers save 40 percent!” Then he looks up and realizes it’s Haysbert, Mr. “Hold on just one second,” says Counter Guy distractedly. ![]() “Hey, can I –” he starts, before the guy at the counter cuts him off. The ad, titled “Burger Joint,” opens with long-time Allstate spokesman Dennis Haysbert stepping up to place his order at a restaurant. “Who in the hell is that?” I called out to my wife. I couldn’t make out the words, but I knew what it was: another stupid TV commercial. It assaulted my ears from another room: a rapid-fire series of irritating voices all repeating the same line, over and over. ![]()
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